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#MERCEDES CLC DREAM TEST DRIVE FULL#
#MERCEDES CLC DREAM TEST DRIVE TV#

Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “The CLC is a vehicle that appeals to the emotions, particularly to young people’s desire to own a car that has a great performance and is a lot of fun to drive.Īlongside a classic marketing campaign, we’re therefore also using new types of advertising, which place more emphasis on the personal experience of the vehicle,” says Dr.

#MERCEDES CLC DREAM TEST DRIVE FULL#

The central slogan of the campaign, which extends across the full range of marketing channels, is “What car do you drive when you’re dreaming?”Īnd its key message is that for a mere the CLC offers an attractive and reasonably priced entry into the Mercedes-Benz coupe family.

This highly unusual marketing activity is part of a wide-ranging campaign to mark the launch of the new CLC. Stuttgart – Not every star is light-years away: from mid-June onward, selected airports in Europewill become places where automobile dreams can come true.Ī large bed, positioned between the check-in counter and the rows of seats for waiting passengers, will invite potential customers to take a test drive in the new Mercedes-Benz CLC sports coupe.

#MERCEDES CLC DREAM TEST DRIVE TV#

Alongside classic print media ads, TV commercials, and dealership marketing, Mercedes-Benz focuses on the customers’ personal experience.

Campaign presents new sports coupe as affordable dream car.

Mercedes-Benz launches integrated marketing campaign for new CLC with the slogan “What car do you drive when you’re dreaming?”.

The New CLC Sports Coupe – A Dream Come True In addition, the looks do not match the performance in terms of engine power and mostly appeals to buyers with a budget.Įven so, the available aspects of this car surely give all others in its competing range a run for their money, and is definitely worth a try. Often reviewed as heavy, this car is too expensive for its class. It provides sliding and lifting front chairs that help provide comfortable rear passenger seating leg space.Įven though the car has several positive aspects about it, it’s fault’s reduce its popularity amongst Mercedes lovers. When looked at sideways it gives the impression of a nose heavy automobile that’s slightly stunted at the rear.

The car sports a low roofline and smooth curves. The model comes with high reliability and safety features like airbags, Active body control which prevents skidding, Stability controller that prevents control loss. These are referred to as the supercharged cylinders. What makes this car extremely desired in the market is fantastic grip, good body control, excellent rear passenger space and driving position.įurthermore, the car runs on a four-cylinder engine which undertake more torque and have lowered suspension.

The coupe is part of the compact executive range of cars offered by Mercedes. The Mercedes Benz Corporation later on introduced several improvisations to create the model C-203, which later on became one of the most popular products available in the Mercedes range of cars. It consisted of the lift back style door consisting of three doors. The coupe was introduced to counter act the effect of a BMW product called the ‘compact’. It was in the year 2000- 2001 that the coupe was introduced. However, the coupe was not introduced then. The Mercedes Benz C Class series was first introduced in the year 1993.